Last week, I got the opportunity to check out the NYX store opening at my local mall. Since I am an NYX fan, I was super excited to check out the new store. I think that having an NYX store is a cool concept since it's hard to find the popular products at Ulta, Target, and CVS.
The store is the same size as Sephora. The store is divided into sections, sections for lips and eyes as well as sections for makeup brushes and makeup accessories (makeup wipes, blenders, primers, eye makeup removers, etc.). Just like Sephora and MAC, they have girls there to assist you in foundation matching and give makeup lessons.
My favorite section is the eyeshadow section. In the eyeshadow section, you can build your own eyeshadow palette. Overwhelmed by the colors? No worries, they give you an option to buy one of their already built pro eyeshadow palettes.
One thing I love about the store is how they use technology in the store. They play tutorials on the TV's as well as around the makeup stations. You're not going to leave the store looking basic.
I ended up buying the Lid Lingerie palette, all three of the Duo Chromatic highlighters, and some setting spray. I've been using the Lid Lingerie palette all week and I absolutely love the Duo Chromatic highlighters. The NYX Store hasn't seen the last of me and I will definitely be back for more things.
Have you visited an NYX store? What did you love about it? What's your favorite NYX product?
--KG
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